You will earn bonus Mola Points for every unique death you experience. The chance for success in the current adventure will also increase with each death.
Allow the game to idle to while waiting for more food to appear. There is also a rare chance that a large turtle will swim across. Tap it before it disappears to activate Fever mode. In this mode, all unlock food will spawn at a very rate, allowing a feeding frenzy. Tap and eat as much as possible before it ends.
Take a screenshot by tapping the camera button at the top right corner.
When your Mola evolves, you return from an adventure alive, or die on an adventure, you will earn Mola Points. Evolving becomes difficult after you reach the "Kid" rank because you probably will not have better food available. Play as many adventures as possible to earn Mola Points to counter this.
There are three skill categories for your Mola to upgrade: New Adventures, New Foods, and Food Count. New Adventures will allow new adventure types to occur. Higher level adventures will reward you with more kilograms after completions. New Food unlocks new types of sea creatures for your Mola to eat. Food Count increases the amount of creatures that can appear at the same time. Try to level up each of those skills equally.